Catherine Finn: June 2008 Archives

Asia

Omid%20Tavallai_thumb.jpgWatch out if you're overweight in Japan: the government is starting a new initiative to measure their citizen's waistlines in order to combat obesity. The government will be measuring all Japanese between the ages of 40 and 74, and, believe it or not, actually now has state-legislated guidelines on how large your waist should be. For men, it's 33.5 inches, for women, 35.4 inches.

What happens if your waist isn't as slim as the government wants? The individual recriminations are mild: dieting guidance and health classes. However, Japan is making employers responsible for their employee's health, and businesses will face financial penalties if their employees' waists don't measure up.

This is all in an effort to reduce Japan's obese population by 10% in the next four years and 25% in the next seven years. It all seems a bit much, no? Japan's population is already much less obese than other World 1 countries--only 3.2% of Japanese are considered obese.

Image: Omid Tavallai (Flickr)

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Values & Attitudes

GasPrices.jpgApparently, some old gas pumps are confused: they were never designed to have gas priced over $3.99/gallon. Back in the 1940s and 1950s, the manufacturers could never imagine that prices could go beyond $3.99, so they didn't bother to make the gas gauge go higher.

Oops.

This little anecdote reminded us at S)T how people limit their concept of the future: clearly, back in the 50s it was unimaginable that gas prices would ever be higher than $3.99/gallon.

The bottom line? The improbable can and does happen. That's why we futurists set out to consider all possibilities, and urge our clients to think about the consequences of even the improbable.

Image: Jonny Hunter (Flickr)

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About this Archive

This page is a archive of recent entries written by Catherine Finn in June 2008.

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Catherine Finn: July 2008 is the next archive.

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