On January 9, Social Technologies' Kristin Nauth appeared on Spark, a CBC radio show in Canada hosted by Nora Young, to talk about multisensory marketing (or sensory branding), a topic she has written about for Global Lifestyles, one of our multiclient projects.
According to Nauth, many companies are finding that when they engage consumers with multiple sensory touchpoints--not just the traditional sensory channels of sight or hearing--they can enhance consumers' emotional connection with their products and brands.
Listen to what Kristin had to say on the CBC Radio podcast. Or, read what Kristin thinks is driving multisensory marketing.
Image: pedrosimoes7 (Flickr)
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