Career Advice and Cultural Flows: The Adventures of Johnny Bunko
We recently sent some of our clients an autographed copy of Daniel Pink’s new book, The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need.
The book is being reported as the first US business title written in the manga style, and as such, we thought it was a nice little artifact that shows how cultural flows work. We’ve talked before about cultural flows, first as part of our Top 20 Trends series and more recently on the blog with posts like this one on the opening of Guatemalan chicken joints in Shanghai. We've also specifically discussed manga as a cultural flow.
We view cultural flows as important indicators of the emerging future. The case of the Johnny Bunko book shows how manga has grown in popularity, spread to different parts of the world, and now even infiltrated the world of American business books. What's next for the future? Classic literature? No, wait...the BBC reports they've already done that.
In any case, we thought ChangeWaves readers might also enjoy seeing what it looks like when manga mixes with Pink’s unique take on “six essential lessons for thriving in the world of work,” so check out some sample pages and the books' entertaining ad on YouTube above.
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Chris Carbone
in Cultural Flows, Work
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