Entries in Russia (1)
The BRIC Expeditions: Where the Future Is Happening Now
India's growth. Image: Social TechnologiesBy now, we’re all familiar with the 2003 Goldman Sachs report "Dreaming with BRICs: The Path to 2050," which laid out their view on the growth potential of Brazil, Russia, India, and China. An interesting new report from Ernst & Young found that there continues to be enormous enthusiasm among investment firms around the world for initiatives and investments in the BRIC markets, “but that only about 29% of deals are completed because executives are not visiting the countries and learning about the local cultures,” according to a recent article in the New Yorker.
We urge our clients to educate themselves about and immerse themselves in the markets they are trying to understand. To help with this, Social Technologies will host a series of Futures Expeditions to Brazil, Russia, India, and China over the next two years. We will give participants a firsthand view of how changes in demographics, consumer life, values, and technology use are shaping the future of these critical markets. If you’d like more information on what we’ll cover on these BRIC Expeditions, see this (PDF).
As in the past, a big part of the BRIC Expeditions will be immersing ourselves in the daily life of these markets so we get a better sense of how important issues like urbanization, environmental concerns, rising income and changing consumption patterns are actually playing out for consumers and businesses. This means in-depth interaction (e.g., home visits, shadow shopping, focus groups), and engaging with experts who truly understand where these countries are headed. For a sense of what I mean, check out this excerpt from our May 2007 Futures Expedition to Shanghai and consider joining us on these fascinating and unique futures experiences in 2008 and 2009.
Futures Expedition schedule:
- India (Hyderabad) from Thursday, February 28 to Tuesday, March 4, 2008
- Russia (Moscow) from Thursday, September 24 to Tuesday, September 30, 2008
- Brazil (Curitiba) from Thursday, March 5 to Tuesday, March 10, 2009
- China (Shanghai) from Thursday, October 15 to Tuesday, October 20, 2009
Natalie Ambrose
in China, Ethnography, India, Russia, Brazil, Futures Expeditions
3 Comments
| 
Email
| 
Print
Share this: digg
| reddit
| del.icio.us
| ma.gnolia
| newsvine
| stumbleupon